Subhash Ghai believes Cinema World a cash trap

Director Subhash Ghai is known for his mettle in B-Town with films such as “Karz”, “Ram Lakhan”, “Khalnayak” and “Pardes”. The latest buzz is that he believes that in Cinema World commercialisation has a cash trap.


It is to be mentioned that his last few movies “Yuvvraaj”, “Kaanchi: The Unbreakable”, “Black & White” failed to hit Box-Office.

Ghai told, “The (Indian) cinema has been reduced to a cash trap industry. Earlier, it was a creative industry, but now more of commercialisation has entered in it. Now actors don’t talk about a particular scene or performance, they talk about the collection”.

Ghai added, “Film corporate companies have faced big losses in recent years. The only ones who have gained are the stars and the marketing companies.”

Filmmaker added, “Producers should try and make films having a good story and director rather than giving out half of the budget to the stars. I used to pay only 10 percent of my film’s budget to the stars… But now, stars are more interested in endorsing products rather than acting in a film”.

He said, “Directors have become producers because they don’t want any other person to interfere in their credibility. But when actors become producers, they try to dominate the director. Nowadays, the corporate people are asking every actor to become a producer. Apart from three to four directors like Rajkumar Hirani and Rohit Shetty, rest all are obligant”.

Ghai said, “I was really flying high in the 1980s as most of my films did well at the box office. Since ‘Kalicharan’, I made 19 films in all, out of which 14 were blockbusters. From 1975 to 2005, it was the best era of my life which spanned for 30 years”.

Ghai added, “I feel blessed that I’m one of those achievers who stood in the industry for four decades. But now I make films on my own terms and happiness, not under anybody’s pressure. I ran constantly on a treadmill for 30 years. So, I’m a happy and peaceful person today”.

He said, “I used to take six months for making a film prior to 2005, but after that I took four years’ gap while directing a film. It’s just that you feel a lot more responsible and try to do something for the upcoming generation and the country.”

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About the Author: Sujana Gorantla