As we all know that Massan is tagged as “one of the finest Hindi films” and “technically brilliant”. This film witnessed a strong fillip in ticket sales on Saturday. The director of the film says thanks to the strong and reliable word of mouth.
He said, “In major cinema chains like PVR, Cinemax the film opened on Friday morning with an average occupancy of 17.5 to 18 percent. By Friday night, it rose to around 24 percent and by Saturday the average occupancy was 37.4 percent”.
He added, “In urban centres like PVR Anupam Saket (Delhi), the Saturday average occupancy was as high 89.30 percent, PVR MGF Gurgaon 85.60 percent, PVR Forum Bengaluru 79.40 percent, PVR Juhu Mumbai 78.50 percent, PVR Phoenix Mumbai 76 percent, PVR Andheri Mumbai 93.70 percent, PVR Director’s Cut Delhi 91.50 percent, PVR Marketcity Bengaluru 87.60 percent, PVR Kukatpally Hyderabad 97.10 percent and so on”.
He continued, “Excellent reviews coupled with very strong word of mouth resulted in full house in almost all major multiplexes in urban centres on Saturday. We are confident that ‘Masaan’ will sustain in theatres for a good number of weeks making it also a success at the box office along with being critically acclaimed”.
Vikramaditya Motwane said, “super reviews have added to the buzz around the film, and the ticket sales went up by almost double on Saturday”.
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